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That’s the key question because if the audience is repulsed by AI actors in movies and the inevitable first AI-generated screenplay then this whole concern goes away. The studios care about money. All they do is chase success and that success is measured in the cost of the product versus how much it rakes in.
Tom Hanks comes to the conclusion that most of the audience will not care and I believe he’s (mostly) right. Right now, deep fake is a tool to help tell stories in ways that make geeks lose their minds. De-aged Luke Skywalker in “The Mandalorian” and “The Book of Boba Fett” is a perfect example. As an extension of visual effects, the audience embraces these tools.
Where things start getting fuzzy is when these same tools are used to bring the dead back to roles that made them famous. You ask “Ghostbusters” fans what they thought of Harold Ramis’ Egon Spengler being brought back for “Ghostbusters: Afterlife” and you’ll get wildly varied responses. Some feel it was ghoulish, some thought it was a touching tribute to an old friend that was supported by and benefited his surviving family.
As the technology continues to grow and get better, you’re going to see a lot more of this happening. This is why the guilds need to get rock-solid agreements in place before someone like Harrison Ford, for instance, who signed away his likeness rights to George Lucas almost 50 years ago, can now just be plopped into any random “Star Wars” property in realistic ways, speaking with AI-assisted voice replication, without Ford himself being involved for a single second.
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