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But “Flamin’ Hot” is intended to be a crowdpleaser, and when it hits Hulu this June, it’ll transform Montanez’s self-mythologizing into fact for countless people, who will buy the film’s narrative at face value. So, we return to the big question: does the truth matter if the movie itself is good? But “Flamin’ Hot” isn’t good, embracing cliches like long-lost lovers and shouting its messages to cheap seats without hesitation.
It’s a well-intentioned movie, one made by folks who clearly care about Hispanic/Latino representation and take pride in the fact that their culture has genuinely shifted the taste of an entire nation (once again: Flamin’ Hot Cheetos are f***ing delicious). But it’s also one that hasn’t met a cliche it didn’t love, or a tired gag that goes for the easy laugh. (One moment, which showcases a corporate team trying to invent their own spicy chip snack, transforms the actual team that created Flamin’ Hot Cheetos into a footnote; a joke).
The very idea of a biopic about a guy who claimed to invent a hot Cheeto feels like a gag, but it could’ve sidestepped all of that by avoiding the usual biopic cliches. But “Flamin’ Hot” leans into them with an aggressiveness that makes “Bohemian Rhapsody” look like “I’m Not There.” It would be insulting if it wasn’t so tired.
But Flamin Hot Cheetos? F***ing delicious.
/Film Rating: 5 out of 10
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