[ad_1]
So, why is this all so damn encouraging? Well, for the first time in a long time, the top five movies on the charts all made $10 million or more. Lately, it’s been one or two movies making a chunk of change, leaving the rest to fight for scraps. Ultimately, it’s come down to a willingness on the part of studios to release more movies and attempt counter-programming. Understandably, in 2021, there was far less certainty and studios didn’t want to risk too much as they were figuring out what audience appetites were. But people have proved that they’re happy to head to theaters for the right movie, and there’s no reason we can’t have room for more than one or two players on any given weekend.
The fact that every single movie in the top 10 this weekend at least cleared $1 million is a major benchmark. We had big sci-fi movies, horror movies, adult-friendly flicks, Oscar favorites like “The Whale,” and even an Indian import in the form of “Waltair Veerayya” making the cut. Truly something for everyone. Heck, even the very scary “Skinamarink” narrowly missed the top ten with $746,00 on just 692 screens thanks to strong word of mouth in horror circles.
All of this to say, we’re much closer to “normal” than we’ve been in some time. Just look at MLK weekend in 2019, when we had “Glass” top the charts, with “The Upside,” “Aquaman,” “Dragon Ball Super: Broly,” and “Spider-Man: Across the Spider-Verse,” similarly, offering a diverse slate, with all of those movies clearing at least $10 million. If studios are willing to keep this up, 2023 could tee up the new normal we’ve been waiting for — and it can be a healthy new normal for theaters and studios alike.
Top ten movies at the box office January 13-15, 2023:
1. “Avatar: The Way of Water” – $31.1 million
2. “M3GAN” – $17.9 million
3. “Puss in Boots: The Last Wish” – $13.4 million
4. “A Man Called Otto” – $12.5 million
5. “Plane” – $10 million
6. “House Party” – $3.8 million
7. “Black Panther: Wakanda Forever” – $2.1 million
8. “The Whale” – $1.45 million
9. “Whitney Houston: I Wanna Dance with Somebody” – $1.1 million
10. “Waltair Veerayya” – $1.08 million
[ad_2]
Source link
Comments are closed.