This Gen-Z tech CEO wants to build the Apple Pay of identity—a one-stop shop for your data

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Eli Wachs, cofounder of Footprint, is finding success in the verification business at a time when consumer trust is increasingly hard to come by.

Contrary to the popular belief that data privacy is about making sure your data isn’t shared, Eli Wachs believes that data sharing, in fact, has significant benefits . . . when used correctly. Today, Wachs, 24, is the CEO of Footprint, a company that is rethinking how we store and share personal data online.

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