The first CRISPR gene-edited meat is coming—and this is the CEO making sci-fi a reality

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Joshua March, CEO of SciFi Foods, is using the gene-editing tech to bring down the cost of making traditional meat from cells.

Say you’re the CEO of a tech startup promising to create meat of the future. Your smarter colleagues—the ones with PhDs—are elbow high in petri dishes. Their job is to grow monumental amounts of animal muscle cells; around 10 trillion are needed to make one measly steak. Your job is to convince investors that this mission is viable, and worth billions.

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