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It’s not just quality that allowed “M3GAN” to exceed box office expectations, either. It also managed to pull in an audience that was 53% women, and 44% under the age of 25, both of which are demographics that are often perceived as being unreliable target audiences. “Everyone has been saying that we’ve lost the under-25 crowd,” said Jason Blum. “‘M3GAN’ is a clear indication that we have not.”
The PG-13 rating helped reel in that youth demographic, of course, but the clever promotions for the movie definitely did a lot of work. The marketing team didn’t just settle for ads on TV; they had real life dancers dressing up as Megan and performing in public places, in addition to NFL games and late night talk-shows. It’s clear that a ton of effort and thought was put into the marketing campaign for this film, which is genuinely refreshing given the sheer number of movies that quietly flop because the general public had barely even heard about them.
If “M3GAN” ends up getting a sequel, which seems increasingly likely at this point, Universal Pictures and Blumhouse probably won’t need to resort to this level of high-effort promotion next time around. M3GAN is now a beloved, easily recognizable character, and it’s going to be easier to sell audiences on a followup now that the first movie’s already been a success. Still, we hope that the creative, outside-the-box marketing for the inevitable “M3GAN” franchise never goes away, and we hope that other studios take note.
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