Where is generative AI headed in 2023?

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Expect the tech to go more mainstream—and to see heightened scrutiny from regulators.

Generative AI is a branch of artificial intelligence that deals with the creation of new content by employing machine learning. This can take the form of written text, images, music, or even videos, the key being that the technology is what brings the creator’s ideas to life. 2022 was the field’s coming-out party, with several key building blocks, like OpenAI’s ChatGPT and DALLE-2, and Stability AI’s Stable Diffusion Dream Studio hitting the market in a big way, and for the first time putting these tools in the hands of the general, non-tech-savvy public.

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