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Netflix already has different subscriber plans that dictate how many devices it will support at the same time. That includes a new $6.99 ad-supported tier for U.S. subscribers, which just launched in November, the basic $9.99 plan, the standard $15.49 plan, and the premium $19.99 plan, which respectively supports one, two, and four devices at the same time.
This just means that up to four screens in the same household can be using the same account simultaneously. You can also create profiles for different family members who are using the same account, but where it gets tricky is when people travel, have kids attending college, or split their time across two households with separate parents, for instance.
While Netflix hasn’t announced pricing details for the U.S. yet, it has previously floated the possibility in surveys of a $3 add-on for password-sharing. It’s also been testing the market in countries like Peru, Chile, and Costa Rica for plans that would allow adding up to two password sharers outside one’s home. Subscribers wanting to log in from a new device have been prompted to enter a verification code sent to the main account owner. After jumping through that hoop enough times, some users might just bite the bullet and pay to share passwords or even start another new account, which would help Netflix recoup lost profits.
Five years ago, Netflix itself tweeted, “Love is sharing a password,” but with it hemorrhaging subscribers, perhaps as a result of an unsustainable business growth model, something had to change. The new paid password-sharing model could have a ripple effect on how other streaming services like Disney+ handle the issue going forward.
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