Here’s how Disney can create a magical ‘Disney Prime’ experience

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The company is in a unique position to spin an Amazon Prime-style membership plan into a service spanning everything from streaming to theme parks to cruises.

Walt Disney was once asked about the secret to his success. “By nature I’m an experimenter,” he replied. “I don’t believe in sequels. I can’t follow popular cycles. I have to move on to new things. So with the success of Mickey, I was determined to diversify.”

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