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I am not here to ignite some needless Marvel vs. DC rivalry, nor am I trying to pick on any movie needlessly. I love Muschietti as a filmmaker and, to show my hand, I liked “The Flash” just fine. But it is worth remembering that Warner Bros. hyped this movie up a great deal in the lead up to its theatrical release, with DC Studios co-head James Gunn calling it one of the best superhero movies he had ever seen. After years of development and much hype, it all amounted to nothing in terms of meaningful interest from the moviegoing public.
The fact that Marvel Studios, across 15 years and more than 30 films, has only produced one superhero movie that made less money is telling. Granted, looking at what happened to “Ant-Man and the Wasp: Quantumania” earlier this year, and with the reception to “Secret Invasion” on Disney+, Marvel has its own problems at the moment. But that’s another conversation entirely.
Warner Bros. is going to lose tens of millions on “The Flash” and they already lost a boatload of money on “Shazam! Fury of the Gods” ($132 million worldwide box office/$125 million budget) earlier this year. DC is not exactly in great shape, and it’s probably for the best that Gunn and his DC Studios partner Peter Safran are going to reboot the DC Universe in the coming years. What’s going on now simply isn’t working. One can only hope that audiences can be won over by future DC movies that aren’t named “The Batman” once the dust settles because, for the moment, things look grim.
“The Flash” is in theaters and on VOD now, with the Blu-ray set to hit shelves on August 29, 2023.
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