Amazon will hold the Prime Day shopping event on July 11-12

Amazon announced today that it will host the annual Prime Day shopping event on July 11-12. The company typically offers a lot of discounts to customers to boost sales numbers during this event.

The company said the event will start on July 3 a.m. EDT and run through July 12. The Prime Day sales will simultaneously take place in Australia, Austria, Belgium, Brazil, Canada, China, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the UK.

However, the company will hold a Prime Day event in India later this summer. Notably, the company omitted any mention of the country in its Q1 2023 earnings — a first since 2014.

The ecommerce giant is also introducing invite-only deals where customers can request an invite for deals that are expected to be sold out quickly.

“With Invite-only deals, we’re adding more value to the Prime experience and have made it easier for our Prime members to access exclusive doorbuster deals at incredible prices without waiting in line,” Jamil Ghani, vice president of Amazon Prime said in a statement.

Last year, Amazon had two prime day sales with the first one taking place on July 12-13 and the second one on October 11-12.

A report from Insider Intelligence suggests the U.S. ecommerce market will clock $1.1 trillion this year. While sales grew last year, analysts estimated that growth to be in the single digits.