MrBeast’s president wants you to know the creator economy is not dead

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Marc Hustvedt, president of MrBeast YouTube, was ‘creator economy’ before it was cool. Here’s where it’s going next.

If you can believe that the “creator economy” has been around long enough to have battle-scarred veterans, then Marc Hustvedt is one of them. As the 43-year-old president of MrBeast (the current most subscribed-to individual YouTuber), Hustvedt is—in YouTube years, at least—a real old-timer.

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