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Durran points out that Barbie’s cowgirl outfit is kind of a satire of American iconography. Barbie may seem incapable of wearing anything other than bright pink, so her cowgirl outfit is as close to cultural “camouflage” as she’ll ever come. Durran said:
“When they arrived in America, what would they wear? How would a Barbie and a Ken — well, not so much a Ken, ’cause Ken follows — but how would Barbie choose what to wear when she wants to fit in and be liked in America? Does she become a Malibu girl?”
Denim made sense, and while one may be able to mail-order pink jeans with relative ease, finding bolts of the actual fabric was near impossible. It seems that Durran had to improvise. She also needed to stitch together several mock-ups to make sure the perfect outfit was found. Durran said:
“We had to buy pink stretch fabric and then print a denim texture onto it. […] There were lots of different versions of it, with a waistband, without a waistband. It took a long time just to work, to get the exact details of it.”
The texture is uncanny. Smooth, like all-rayon Barbie clothes, yet still evocative of actual denim. Durran did something right, as Spirit Halloween already produced a version of it for the coming October, and it’s already sold out. It’s sold out at Party City as well. Prepare to see any number of Barbie’s outfits this Halloween.
At last measure, “Barbie” was the 20th highest-grossing film of all time.
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