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Bridging the gap between real life and bubble gum fantasy, the Malibu Dreamhouse will feature Barbie-themed amenities including a disco roller rink, a gym, a giant sandbox, a second-story pool slide, a dirt bike, and a cowboy themed bedroom with wall-to-wall hot pink interior. The mansion is now officially part of a cavalcade of press about Barbie’s forever home, that includes star Margot Robbie in character giving Architectural Digest an intimate walking tour of the “Barbie” set, a new “Barbie World” video from Nicki Minaj and Ice Spice, and a World of Barbie exhibit in Santa Monica where fans can walk through an interactive version of the home. There’s even a four-part series on HGTV called “Barbie Dreamhouse Challenge” debuting on July 16.
If all of this sounds like a little too much of a good thing, it is worth noting that Airbnb will make a one-time donation to Save the Children, a charity supporting families and communities in support of female empowerment and helping girls feel more confident.
Airbnb has been involved with this kind of film promotion in the past, allowing superfans of the “Scream” franchise to stay at the Northern California estate where the original was filmed. If the “Scream” contest in 2021 was any indication, expect the “Barbie” Malibu Dreamhouse to be snatched up within seconds of going live on the Airbnb homepage. So, get ready to hit refresh on your keyboard and pack up all your brightest, ’80s inspired beachwear for an overnight stay you’ll always cherish. If this isn’t the reason Instagram was invented, I’m not sure what is.
“Barbie” arrives in theaters on July 21, 2023.
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