The surprising way Capital One designed its hit Venture X travel credit card

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For its Venture X travel-rewards card, Capital One started with the basics: a booking platform that you’ll actually want to use.

When Capital One rolled out its Venture X credit card last November, it took a different approach from other premium travel-rewards cards. While American Express, Chase, and others woo travelers to their cards by piling on bells and whistles—everything from sign-up bonuses to airport lounge access—Capital One started with the fundamentals. It created a travel portal that makes it easy to book trips and redeem points.

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