Buying furniture online is a terrible experience. So, why are we still doing it?

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Purchasing furniture sight unseen has conditioned us to lower our expectations.

Raise your hand if you’ve ever bought a couch online. Now, raise the other hand if the couch you ended up assembling in your living room wasn’t really the couch you had imagined you’d be assembling in your living room, but you kept it anyway, because you worked so damn hard to find The One. Are you really going to disassemble it, return it, and start from scratch?

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