Taylor Swift’s favorite casket company says Black Friday is the perfect time to think about death

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Titan Casket cofounder Joshua Siegel discusses his company’s efforts to disrupt the funeral industry—including a Black Friday sale.

The funeral home industry is worth $18 billion and hasn’t changed much in the past 100 years. Consumers tend not to shop around for the best deals on coffins or flowers when they are grieving the loss of a loved one. But the cofounders of Titan Casket, a direct-to-consumer casket maker that sells coffins online and through Costco and Amazon, wants that to change.

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