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Soderbergh and Tatum partnered to produce the film independently with a lean $7 million production budget. Warner Bros. wisely acquired the U.S. distribution rights, seeing the film’s commercial potential. The studio released “Magic Mike” in theaters right in the prime of the summer movie season on June 29, 2012. What’s kind of remarkable is that it didn’t even top the charts in its opening weekend, losing to Seth McFarlane’s “Ted,” yet it still made $39 million, coming in at number two. Meanwhile, Pixar’s “Brave” earned $34 million in the number three spot. It was a very different time.
“Magic Mike” fell all the way to number five in weekend two, taking in $15.6 million, but all things considered it held very well despite a lot of competition from other summer tentpoles like “The Amazing Spider-Man” and “Ice Age: Continental Drift.” Held well enough, in fact, to finish its domestic run with an eye-popping $113.7 million, to go with an international haul of $54 million for a grand total of $167.7 million — a huge success considering its tiny budget. Not bad for a stripper movie that essentially Trojan Horsed the audience into watching a subversive story with something to say.
Naturally a sequel was made in the form of “Magic Mike XXL” which, quite honestly, more closely resembles the film that audiences probably thought they were getting the first time around. And, as one would guess, “XXL” did exceptionally well, bringing in $123.5 million, meaning the two films made a combined $294.1 million against combined budgets totaling just $21.5 million. That is what studios might call the good s***.
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