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2023 saw the Writer’s Guild of America hold a prolonged strike, partly due to proposals from the major studios that failed to regulate the use of AI in any way. Ultimately, the new WGA deal that was struck did include regulations, establishing that AI-generated material will not be considered source material, allowing writers to retain their usual rights even when AI-generated material is being used. Studios will also be prevented from forcing writers to use AI and must inform them when the technology has been used on whatever project they’re working on. All of which is a huge win for the guild.
But there are still numerous issues surrounding AI and the film industry. While Disney is busy making digital versions of their extras, and creating an AI task force that will, according to Reuters, “touch virtually every corner of the company,” the risk is not just that we’ll see some awful AI-written movies, but that AI will be making the decisions about which movies get the greenlight in the first place. As most of us are now aware, for now these so-called intelligent systems are trained on existing datasets — that is until we reach so-called General Artificial Intelligence. This raises the important question of whether a film like “Oppenheimer” would, indeed, have been given the go-ahead in a studio system run by the nascent technology.
Thankfully, as long as filmmakers like Nolan are sounding the alarm, and creators like the guys behind “Spider-Man: Across the Spider-Verse” are asserting that AI is not the future of animation, there remains some hope that AI will not be allowed to become this century’s version of the atomic bomb.
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